Video Games Killed the Radio Star

Response to the article Video Games Killed the Radio Star by Stephen Phillips

In this piece Stephen Phillips of the Hunted fame give a really interesting comparison and analysis of the similarities and differences between gaming and music in their current forms and how that informs live streaming in each of the respective verticals.

He concludes that the lack of participation in moderns music could limit the growth of a community build on music.

He’s spot on in terms of how conversation around a genre could grow on this form of platform of the community is structured correctly and has specific enough tools just as Twitch chat has grown its own language in gaming (Checkout the Twitch report from 2013).

My response to the first point would be that young people should and in a lot of cases are coming back to music as a participatory activity and not just by learning to play the guitar at 16. Now there are a full spectrum of apps, DaWs, DJ and performance hardware controllers that are accessible to every age and level. And the reason there is so much supply for these kind of apps and products is because young people today believe music is there to be remixed, performed and mashed up because this is what the Internet has taught us.

Despite what labels may like to think consumers are performing their tracks as part of mixes to friends and are trying out their production skills be making of a bootleg of the latest tunes to share in Soundcloud. Luckily more and more tools are coming out tackling the licensing and label issues with the goal to encourage and legalise this activity rather than lock it down for short term profits but eventual demise.

Two things that are pushing the industry forward in this area are:

ben

Ben Bowler is the Co-Founder of Chew, the live streaming community that connects a new generation of DJs, producers and personalities. Having built his career in music and media companies AEI Media and Vice, he noticed young fans today are no longer passive consumers but content creators as well. Launching Chew in January 2015 the community has exploded internationally in the first year and Ben has received press and industry notice, being awarded the IMS Visionaries award last year. Ben continues to build and expand Chew internationally throughout 2016.