Electronic Music Culture

On the first day of the IMS conference this year, I sat down to watch Greg Consiglio from SFX give a keynote address outlining the companies plans. Put simply: electronic music domination.

The slide that caught my attention featured a simple graphic that appeared to be the combination of an analog levels display and the the “up and to the right” graph you expect to see on a financial report.

On the slide were two acronyms – EDM on the left. – EMC on the right.

As he explained the two terms the concept really clicked. EDM is of course Electronic Dance Music. The term is well known but comes with an aftertaste.

EMC – the new term for Beatport’s target audience – is Electronic Music Culture.

When describing Chew to mentors or while networking in the past few months it seems that DJing is very quickly linked with EDM in the minds of many.

What captures my imagination about the term EMC is simply the word culture. We grew up with Electronic music as our own as we did with the internet and connected technology. Electronic music isn’t a genre, it’s the dominant force in music today. Electronic music isn’t just a collections of aggressive synth with heavy bass lines, it’s every track in the charts today that’s been produced by an invisible producer behind the scenes with a copy of Ableton or Logic.

Electronic music isn’t the underground. It’s part of popular culture.


Ben Bowler is the Co-Founder of Chew, the live streaming community that connects a new generation of DJs, producers and personalities. Having built his career in music and media companies AEI Media and Vice, he noticed young fans today are no longer passive consumers but content creators as well. Launching Chew in January 2015 the community has exploded internationally in the first year and Ben has received press and industry notice, being awarded the IMS Visionaries award last year. Ben continues to build and expand Chew internationally throughout 2016.
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