More festivals and events are utilising live streaming, which in itself is a great opportunity. A recent Chase and Status gig at the O2 in front of 20,000 was live streamed to another 21,896 online. It doubled the reach for Chase and Status however the real winner was Beats by Dre that sponsored the live stream. Every user saw a pre-roll, the branded player and had the ability to click through to the brands website. Looking beyond the event itself, it’s also extremely important to consider the Chase & Status archives have been viewed over half a million times (605K) on YouTube, a fantastic longevity for the live stream content, the brand association as well as the moment itself.
In an article entitled How brands can avoid the post festival comedown there’s a great mention of the impact of live streaming as part of a brand marketing effort.