My entrepreneurial journey started in my mum’s shed when I started my first company, the e-learning partnership.
Since then I’ve built multiple startups from zero to exit (with a few failures along the way), I’ve been through the Ignite accelerator, mentored many founders and presented at multiple international conferences.
I’ve raised £500K of investment to date as well as multiple Innovation grants, including being awarded the Young Innovators Award by Innovate UK.
I’m a self-taught developer who focuses on consumer SaaS software in many verticals including music, media, B2B and live-streaming.
In 2020 I began studying Computer Science with Artificial Intelligence at Goldsmiths. Since graduating, with first class honors, I’ve begun incorporating AI models into my startup projects.
My approach is to launch MVPs based on weekly customer conversations, take payment early, and iterate rapidly. I’ve used a number of startup challenges to explore ideas like my 7 startups project, launching a new startup on each continent as I cycled around the world, and my 2025 year of startups challenge.
Here’s my up-to-date startup project tracker:
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Play Map Mats
Create a one-of-a-kind children’s play mat of your local area. The app uses generative AI to create a bright and colourful design, including unique local landmarks, which is then printed on a large, high-quality rug.
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Trail Studio
Google Earth Studio, but for GPX tracks – a web-based app that uses Google photorealistic map tiles to record your adventures in full high bitrate 4K. Currently free for all, made for my videos over on BenBowlerAdventures on YouTube.
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2025-26 Poison Pill
Poison Pill added inaudible adversarial noise to music so generative AI models could not train on it without permission. I shut it down in 2026. The technique that generalised across models needed training on a large licensed music dataset, which meant asking musicians who were angry about AI training on their work to let me…
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2021-date Aux / Direct
Aux set out to bring new technology to independent musicians and producers. It started with Aux Hub, a DAW collaboration app for Mac and Windows. In 2022 Aux acquired Dizzyjam.com and relaunched it as Direct.app, a direct to fan monetisation platform, and in 2024 LoopLM and PackLM added generative AI sample pack generation. I shut…
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2021 ASO Giraffe
I helped founder Fede bring ASO Giraffe to life. ASO Giraffe creates web versions of App Store and Google Play pages, enabling detailed A/B tests for app store optimisation professionals.
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2019-21 StreamOn
Continuing on from where I left off with Chew, StreamOn let live streamers broadcast to multiple live streaming platforms from a single connection, saving bandwidth, CPU and reaching a new audience all in one. The StreamOn project was acquired in 2021 by Wistia.
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2019 Audio for Mac
On the 3rd of July 2019, I launched Audio on Kickstarter – the music app for DJs and music collectors – in response to Apple announcing the death of iTunes. I got great support, press and feedback but among a number of issues, subscription software was a hard sell on Kickstarter and the details of…
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2018-date Indie
Through Indie, my startup studio, I apply rapid product development and growth hacking techniques to help companies from startups to Fortune 500s reach their goals and build effective, user-centric software.
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2017-20 SendMusic
Kemal asked me to join him in building the SendMusic app. The aim of the company was to bring new music into the world by offering tools for the music industry to manage and share music more effectively. The company closed in 2020 so I could focus on Aux and StreamOn.
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2012-17 Chew.tv
While working in live streaming music, I built Chew.tv, a live streaming platform for DJs and radio stations. I started on it in 2012 and launched the company properly in 2014 with my co-founder Wil Benton, going through the Ignite accelerator. We raised £500K of investment and grew the platform to 500K users. Bandlab acquired…
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2008-10 e-Learning Partnership
While I was in college I started a hosting company for Moodle and other MOOC software. I closed the company down to focus on other projects.
