THE RETURN TO MUSIC AS A SHARED EXPERIENCE

— Could the music industry evolve and grow by looking back into history?

In the talk I look at the history of music with the aim of reframing the discussion on the future of the music industry, from how we can use new technology or subscription services to continue the current recorded music model, to how we should expand into new areas of live experiences and brand partnerships in order for the industry to grow in the future.

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